 |
 |
 |
           |
 |
 |
 |
|
 |
 |
|
|
|
 |
Understanding The Basics Of Advertising
I get the L.A. Times delivered to my door every day, but I don't read it for the articles. It is a Pulitzer Prize winning newspaper, but the articles just don't interest me. Unlike most people, I read the paper for the advertisements because there is a lot to learn from them. Over 90% of the ads run in the Los Angeles Times are horrible! Most of the ads I see are either ego-driven, have no headline, have no call to action, don't appeal to what the buyer is truly looking for or needs help with, or they're trying to be clever for clever-sake, and fail miserably. When writing copy, I live by this premise: "The purpose of advertising is to sell something." Advertising is like an investment that you hope to get a great return on. However, most people treat it like they're playing Roulette in Vegas and bet all their money "on black." The basics of good copy is to think in terms of words that sell. Following are some basics in advertising that should help you make your advertising more effective. Understanding these basics of advertising will put you head and shoulders above your competition. Why? Because in my blunt opinion, 90% of all advertising stinks! And, most business owners (and some advertising agencies) don't understand that "the only purpose of advertising is to sell something." To learn how to write hard-selling copy and to master the basics of advertising from a world-class copywriter, get Joe Vitale's new course, "Advanced Hypnotic Writing" at: http://www.roibot.com/adhyp.cgi?R29882~_campaign About The Author Craig Valine is the publisher of the The AwfulMarketing Alert Newsletter, "Where you learn GOOD marketing strategies by looking at those who do it really BAD." To subscribe his free newsletter, go to: http://awfulmarketing.com/ezinesubscribe.htm
MORE RESOURCES:
Advertising - Google News |
|
|
|
RELATED ARTICLES
Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out? Any idea? It's a question that more than a few Yellow Page advertisers ponder. If you are currently spending money every month to run an ad in your local directory, you don't want to wrestle with that question. Advertising For The Long Haul and Not the Short Term Gains New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. Online Classifieds Choosing a Classified Website and creating your advertisements.The internet has opened a vast number of doors for people to market their products and services. Secrets to Profitable Mail Order Products The most profitable mail order products are simple 3-to-5 page informational reports such as this one. Once you've got your act together, these 3-page reports can be produced for $10 per hundred or less, and sold for at least $200 per hundred. Design Your Own Newspaper Ads Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails. Effective Promotions Through Local Classified Sites Today's online marketplace is extremely competitive. People want to market their products and services with the most cost effective manner possible. How To Make Your Resource Box Sell Ezine Articles - they're everywhere!And little wonder. They're one of the fastestways of building traffic to your website. Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings. Magnetic Signs: Where Do They Work Best? Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car. God Bless The Refrigerator Magnet! Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless locations. Forgot The Ad Budget? Dont Panic! Bob is excited about his new business. He secured funding. The Truth in Advertising Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend.. Localized Advertising - Door-to-Door Ad Distribution on the Fly! Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property. To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption. Create Your Dynamic Elevator Speech So, what's an elevator speech, and how do you get one?What Is It?An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness. The First UK Man To Become a Human Billboard an Interview Advertising on humans using tattoos is rapidly kind of freak niche that is definitely growing. It all started about two years ago (to the best of my knowledge) when a guy ran an ad on eBay offer his forehead as a billboard. The TV Shoot, The Spoiled Brat, And A Painful Lesson It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign. What Makes Advertising Successful? MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD: 1. PERSUASIVE SELLING COPY. Driving Customers to You - Your Car as a Marketing Vehicle You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the freeway, stuck in traffic or even while you are parked. Nine Power Words To Punch Up Your Ads As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action.There are certain words that I refer to as "Power Words" that I learned, back in the dawn of time, when the dinosaurs still roamed the earth. Does Post Card Advertising Really Work? You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses.
|
 |