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Advertising Information
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Change, or Reinforce? Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium. The Truth in Advertising Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend.. Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page Many people online are not using one of the best advertising methods around. I'm talking about offline print advertising. 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