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Advertising Information

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?


Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh - grammatically speaking - but holy smokes, it does it have 'stopping power'..

How to SAVE Yourself from Spending too Much Money on Advertising!


How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year.

Why Your Ads Aren't Working


The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?Like most marketing communications questions there are no simple answers. After all, communication is a high level activity.

The TV Shoot, The Spoiled Brat, And A Painful Lesson


It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.

A $40 Million Dollar Little Known Referral Strategy


Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy.

Do You Really Need a Brochure?


Traditional brochures typically tell the story of your company, i.e.

How To Write Really Good Ads


All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way.

Is Your Advertising... Sexy?


Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.

Change, or Reinforce?


Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium.

The Only Bad Advertising Is No Advertising - Or Is It?


Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this - "Is the only bad advertising, no advertising?"Before we begin, it might help us to agree on what advertising is, so here's one definition:"Advertising is the non-personal communication of an individual's paid persuasive information regarding products, and or services via various media.

The Benefits of Specific Advertising


The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.

5 Newspaper Advertising Myths Revealed


What I'm about to reveal are myths that most people think are 'true.'They seem set in stone yet they are deadly to the advertiser.

Radio and Television Ads: Clever Vs. Annoying


Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on!One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail.

Seven Ways to Waste Your Money on Yellow Pages Advertising


Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy.

The Graphic Problem


Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size.

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MORE RESOURCES:

Monsters and Critics.com

Yahoo, Google ad deal gets delayed
Bizjournals.com, NC - 7 hours ago
Yahoo Inc. and Google Inc. have delayed their proposed advertising deal in the face of heavy opposition from advertising groups in the US and beyond. ...
Google Isn't Going to Wait Forever For Yahoo Wired News
AOL-Yahoo Merger Details Emerge; Deal Could Happen This Month Washington Post
Yahoo, Google Ad Deal Delayed By Regulators CRN
ChattahBox - CNET News
all 183 news articles


Woman's Day Debuts Interactive Issue Featuring Innovative Mobile ...
MarketWatch - 11 hours ago
Powered by SnapNow, the November 1, 2008 issue extends editorial and advertising messages beyond the printed page through mobilized content -- instantly ...


WeatherBug Hires Three New Account Executives to Focus on ...
MarketWatch - 11 hours ago
Based in New York and Los Angeles, they will focus on advertising sales for the west, southeast and northeast regions. "WeatherBug has a remarkable ...


Titan Worldwide, Leaders In Transit Advertising, To Create World's ...
MarketWatch - 14 hours ago
These screens will offer consumers engaging content and relevant advertising and will also allow the Transit Authorities to reach their commuters instantly, ...


Wired News

Daily Beast Don't Need No Stinking Advertising — For Now
Wired News - 13 hours ago
By Meghan Keane October 06, 2008 | 10:41:08 AMCategories: Advertising Tina Brown has found one way around the struggle for winning ad dollars in the middle ...
paidContent.org - Tina Brown's Daily Beast Starts With A Growl ... Washington Post
Another scoop for Tina Brown as she swaps print for the web Financial Times
Tina Brown unveils Daily Beast guardian.co.uk
USA Today - Digital Media Wire
all 29 news articles


Reuters

Net advertising climbs 21%
Scotsman, United Kingdom - 6 hours ago
SPENDING on internet advertising in Britain grew 21 per cent in the first half of 2008 to £1.68 billion, according to new figures from the Internet ...
UK Internet ad spend up 21 percent, overall market down Reuters
all 12 news articles


Queensland police cars to carry corporate advertising
The Australian, Australia - 16 hours ago
QUEENSLAND police cars will carry corporate advertising in an Australian first for a police force. Under a $100000 sponsorship deal between Crime Stoppers ...
Police cars to carry advertising NEWS.com.au
Your company's logo here... on a police car? Brisbane Times
Police Minister didn't know of car sponsorship deal Courier Mail
ABC Regional Online - Sydney Morning Herald
all 47 news articles


Wall Street Journal

Opinion: In the tech industry, small isn't beautiful anymore
San Jose Mercury News,  USA - Oct 4, 2008
By Glenn B. Manishin Wrangling over the proposed Google-Yahoo advertising deal makes one wonder whether scale, a virtue in Silicon Valley, ...
Yahoo, Google advertising pact delayed MarketWatch
Tech Chronicles San Francisco Chronicle
Senator urges DOJ to 'closely examine' Google-Yahoo deal Computerworld
Reuters - Adweek
all 563 news articles


Veteran TV Exec Joins DNA Advertising Team
Earthtimes (press release), UK - 8 hours ago
DENVER , Oct. 6 -- Marty Sokoler , a veteran broadcast and cable industry sales executive, joins the Denver Newspaper Agency's advertising management team ...


Winston-Salem Journal

SunTrust picks Mullen as new lead advertising agency
Winston-Salem Journal, NC - 10 hours ago
By Fran Daniel | Journal Reporter SunTrust Banks Inc. has chosen Mullen, a national advertising agency with an office in Winston-Salem, as its new lead ...
Mullen wins SunTrust ad account Bizjournals.com
Mullen wins SunTrust account Boston Globe
SunTrust Selects Mullen as Its Lead Agency MarketWatch
Winston-Salem Journal - Bizjournals.com
all 22 news articles

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