 |
 |
 |
           |
 |
 |
 |
|
 |
 |
|
|
|
 |
How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering. In this article, we are going to go over an effective way to test the body of your sales copy for weaknesses. If there are any, you will be able to pinpoint exactly where they are. Once you are able to identify the weaknesses in the body of your sales copy, then you will know where to make the necessary improvements and workout the weak areas of your sales copy. How It Works The only way to know if the body of your sales copy is weak is to test it. The conventional way of testing your sales copy is to have multiple copies and test them individually, or you can use software like split hit, which will divide your traffic up and send it to multiple sale copies at once. Eventually you will be able to determine which sales copy pulls more, but you won't know exactly where the weaknesses are in your other sales copies. Especially, if you have a long sales copy. Moreover, conventional ways of testing your sales copy will not identify where the weakness actually is, until now. A good sales copy will have several links throughout the body of it, to display examples and ordering purposes. Since the links are already in the body of your sales copy, you can take advantage of them by tracking all of the links. Why? By tracking the links you will know what your visitors are clicking on and what they're not. By using this technique you will know precisely where your weak spots are, so all you'll have to do is tweak them. Applying It To The Body Of Your Sales Copy Applying this technique to the body of your sales copy is very simple, but first you will need to have a dependable tracking system. If you do not have a dependable tracking system, then I recommend that you use Adtrackz. Once you have a dependable tracking system, then you want to track every link on your sales copy. You want to have your links set up in a numerical order, such as, link 1, link 2, link 3, etc. That way you have your links set up in an organized fashion, making them easier to recognize. If you don't have this technique set up correctly, it won't do you any good, that's why your links need to be in numerical order. Let me give you an example, let's say that you are receiving clicks on your links in the body of your sales copy up to link 4. Then, all you have to do is tweak your sales copy after link 4, because you already know you had your visitor's attention up to link 4. In this case, you know what your weakness is and that is after link 3, because your visitors haven't been clicking on link 4. So, link 4 is the best place to start making some improvements and test it again. Let me give you another example, so that you can clearly understand this technique. Going back to the previous example, let's say your visitors where not clicking on link 4, but where clicking on links 5 & 6. In this case, if the number of clicks on link 3 are equal or close to the number of clicks on links 5 & 6, then you will find that the weakness will be after link 6. If you are wondering why your visitors are not clicking through link 4 it is, because the link may not be captivating enough for them. If you find that your visitors are not clicking on your first few links, than it safe to assume one of two things. One is, your headline, sub-headline, and/or opening statement may be weak. You probably haven't grabbed your visitor's attention or established their interest enough by compel them to read on. The other is, the traffic going to your web site is untargeted, therefore, you should concentrate on generating traffic that is more targeted. Test And Repeat The Process Once you are able to identify where the weakness is, then all you have to do is tweak it and test it. Testing is the only way to know if the changes you have made have increased or decreased your visitors clicking patterns. In other words, did your visitors clicking patterns increase by surpassing the previous link number they have been clicking on, or did the click throughs decrease because the traffic didn't click trough beyond the previous link number. After you are able to determined that the changes you have made have either increased or decreased the clicking patterns of your visitors. You will need to repeat the complete process until you have a strong click through rate through the entire body of your sales copy. About The Author Rich Hamilton, Jr is the CEO/President of http://www.ElitesMarketing.com and the Author of Inside Internet Marketing. His book will show you how to ignite your sales by unlocking the absolute truth to internet marketing and how you can aggressively promote your web site without paying a cent for advertising. http://www.InsideNetMarketing.com
MORE RESOURCES:
Copywriting - Google News |
|
|
|
RELATED ARTICLES
The Formulas Freelance Copywriters Employ When Creating Web Content What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There's not a lot more information about the process. 5 Rules for Effective Written Sales Communications Most salespeople have great ideas, but when it comes to putting those ideas on paper for their prospects, they ramble on for pages and quickly lose their readers' interest. Why do brilliant salespeople often have such a difficult time writing effective sales materials? Quite simply, these professionals haven't mastered the 5 rules of effective written business communications. The Second Most Important Element of Your Ad... after the Headline Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. How To Write Powerful Headlines I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. 10 Tips for Writing Web Copy One of the most important aspects of a website today is the webcopy - sometimes called the sales letter.In days gone bye, banners and graphics were all important but now it's the words that do the selling. Traffics Nice... But Whos Driving? In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive a value in shopping from you any greater than from anyone else. Hey, Client, This Is Me! Sell With Your Writing Voice In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past pages that feel "been there, read that." They're looking for a voice that says, "Hey, client, this is me!"They want to know not just what you deliver -- but how. Direct Mail Sales Letters Flow Better With Subheads A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are. 19 Secrets to Making Your Ad Copy More Effective The sales letter is the key; the sales letter is the key - echoes through the Internet marketing mountains.Ad copy, sales copy, sales letter, copywriting or whatever you want to call it - the goal is the same for every Internet marketing business. Copywriting 101: Exclamation Point, Friend or Foe? My name is Ann and I'm a grammar geek. There, it's out and I'm relieved. Power Words And Phrases I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence. Your USP is Useless One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise competent writers flounder and flop - and so does their copy. How Ghost Writing Articles And Booklets Can Earn You Big Money! Do you want to make $5000, $10,000 or more every month as a freelancer? Does your current published materials earn you that much or are you still struggling looking for new jobs every month? Well, ghost writing articles and books for businesses could earn you a lot of money and end your painful quest for writing jobs.Making money as a freelance writer can be tough especially for newbies with no samples or prior experience. Calls-To-Action: Making Them Fit Makes All the Difference It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I've seen is that the call-to-action doesn't fit the target audience. Four Things Every Web Site Headline Must Do As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. Help, Help, Help, Sell Here's a fundamental difference between copywriting offline and copywriting for the web.. How To Be Creative Network marketing is an art as much as it is an applied science. To take a blank sheet of paper or canvas and draw or paint an interesting picture, you've got to have an imagination and creativity. 42 Deadly Ad Copy Sins That Ive Made I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away. Web Writing - Dont Lose Your Visitors Attention! Did you know that your writing can have a huge impact on how successful your site will be? If you're trying to sell a product or a service, what you say and how you say it is extremely important because you don't want to lose your visitor's interest before they get to your order form.Here are some tips to help you improve your writing skills in order to keep your visitor's attention. Writing For Sex Markets Many professional freelancers will go their entire career without ever once writing a story about sex. Oh, they may craft a racy scene or two in the course of writing the next Great American Novel, or they might someday write an article about the latest in sexual research, but that's about as far as many writers will ever take the concept.
|
 |