 |
 |
 |
           |
 |
 |
 |
|
 |
 |
|
|
|
 |
Creativity and Innovation Management : Why Products Fail!
There is no sure fire route to commercial success but the probability of success can be increased. This is important for at least two reasons: a) Resource Management. The Economist (2003) states that 3000 bright ideas result in 100 worthwhile projects, which are winnowed down to four development programmes. And four such development programmes are required to stand any chance of getting one winner. b) Time Management. Whilst it is often the case that sufficient time is not taken to develop a product fully, there is always time to go back and fix mistakes. The cost of product re-engineering varies from the low to high billions. There are a number of techniques that allow better problem identification and idea generation (creativity) and better idea selection, development and commercialisation (innovation). Innovation strategies include: a) Valuing ideas according to their type. Random ideas and those resulting from solution spotting have the highest success rates. b) Measuring strategic, technical and competency fits with the organisation. c) Measurement of ideas according to their impediments. A new type of cell phone will be infinitely easier to produce than a time machine. The Internet has a far lower take up in Africa than in Europe because of infrastructure deficiencies. d) Carefully selecting what criteria is used to allow or disallow an idea at various stages of the development pipeline. Not allowing an idea (or releasing it too early) may not give that idea a chance to blossom. However, keeping it in the pipeline takes away valuable resources that may allow another idea to bloom. e) Adequate consumer benefit analysis. Many ideas are simply developed before focused, practical and appropriate end-user needs are thought through. These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained. Kal Bishop MBA, is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.
MORE RESOURCES:
Creativity - Google News |
|
|
|
RELATED ARTICLES
Are You A Creative Meathead? Remember Archie Bunker's description of what a Meathead was on All in the Family?Dead, from the neck up!When it comes to creaivity, innnovation, coming up with ideas that magically turn into money - are you alive?Ever wonder how some of the big names in business are able to continually come up with new, innovative product ideas, marketing programs and publicity projects?New ideas are the lifeblood of leaping to the top of your field.Without diving into the bowels of scientific theory, it is absolutely true that to fuel creativity, your brain needs new input. Get Creativity? Creativity is central to the management of our individual lives, but in modern times few people are able to access this as a resource. Alan Watts writes in The Wisdom of Insecurity:"We have allowed brain thinking to develop and dominate our lives out of all proportion to 'instinctual wisdom'; which we are allowing to slump into atrophy. Innovation Through Concept-Combination There are many creative problem solving techniques used by inventors to come up with new solutions to old problems. For sheer innovation, though, it's hard to beat the technique of concept-combination. Is Your Team Suffering from FWTS? Who do you know who is feeling stuck, under-performing, or dealing with frustration and upset?These folks might be suffering from FLAT WORLD THINKING SYNDROME! (FWTS)"Flat World Thinking Syndrome" is the number one issue standing between predictable performance and breakthrough performance. Allow me to illustrate. Connect with Your Inner Artist In the "Roadblocks to Creativity" e-course, we look at the 7 most common things that block our creative expression. So, if we're "blocked" when we're facing those things, what are we like when we're free of them?Well, certainly we're connected to our "Inner Artist". Recharge Your Battery It was 4:15PM on a Thursday when I arrived at the hair salon to get my haircut. My hair appointment was at 5PM but I arrived there quite early. Charge Your Imagination (1) "The challenges are not in the marketplace. They are in the mind". Mindfulness and Creativity: The Wow of Wonder You are so creative.Don't deny it. Creativity And You 95 percent of what we know about the brain, we have learned in the last 20 years. So, your beliefs about creativity were probably shaped by faulty information. Creativity: Getting Out of the Box Leadership, especially in times of change, depends increasingly on the ability of managers, professionals and even front line workers to think and do things differently. In other words, to get out of the box!So, how do we get out of the box especially when most people are comfortable staying with the tried and true rather than exploring and championing new ideas? Here are tips to jolt your mind and start thinking more creatively. Creativity, Innovation, and Market Performance Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas. Creativity Isnt Just About Art It Is About Healing Go on, pick up a pen, hold it in your hand and ask, " What can you do for me?" What do you hear? If you listen with your heart you may hear " I can show you a world within that only you and I can explore! Let's start writing and see what we can find."As you travel deeper within you will start to find a world of emotion and thoughts that you never imagined you had, whether you are delving into those dark corners of pain or dancing into the lightness of your being. 5 Ways to Enhance Your Creativity We're born creative. However, this innate characteristic becomes buried as we get older. Shyness - Another View We are all born shy, aren't we? When we see little children clinging to their parents, hiding behind Mom or Dad, we are reminded about the shyness of first coming into this World. As this early stage of our life we are not ready to be seen just yet. Creativity Myths Sustained myths about Creativity and Innovation lead to confusion, bad practice and bad decision making. Some of them include:1. Creativity Management - Breaking Through The Mental Barrier Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas. Creativity Management - Finding Your Voice Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas. The Art of Keeping a Journal Journal keeping is basically without rules. It is an uncensored invitation to cut & paste, sketch & chart, and to visualize and unravel every great and small thought. Creativity Management - Synergy of Craft and Art Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas. Revenge of the Sith - Creativity and Structure The common belief is that lack of structure and randomness enhances creative output, whereas in truth, creativity is enhanced when it is organised, systematic and based on highly structured processes. This article will use Episode III of the Star Wars trilogy - Revenge of the Sith - to demonstrate that point.
|
 |