 |
 |
 |
           |
 |
 |
 |
|
 |
 |
|
|
|
 |
Salon Marketing Using Wireless Broadband Internet Access
Our client in Chicago did, located right outside downtown too...a right competitive area. Everbody's looking for some kind of edge and we found it for them. Want to hear...the rest of the story. Just in case your wondering it doesn't have to be a major city or suburb, because it worked in a place called Rosedale Maryland, a little ways outside Baltimore. The company owns both locations and wanted an additional way to bring in and retain clients and attract new ones. David Eivers (great name David!), was contacted thru a referral and suggested a few forward thinking additions. Since they already had a website and a DSL connection, he had them opt for a secure wireless network that their 'preferred clients' could access when inside their salon. The preferred clients would receive email updates about specials and additions to their staff and other news about the salon on a bi-weekly basis to get them started. The preferred clients would then receive free access to their wifi network when inside the salon to check email or do any other work that they needed. This created a repeat group of clients coming in for free access and to take advantage of the specials they had received via email. It also increased traffic to their website (yipee!) and they began adding day spa products to be purchased online, an additional stream of revenue (another yipee!). The Rosedale location picked up clients looking for wifi access in the suburbs. The Chicago location being in a tech-forward looking city got ladies (and men) with their PDA's, laptops and anything else that could get wifi. The latest and greatest news is a scheduling calendar that allows clients to request open appoints on the days and times available with an email confirmation from the newly hired digital receptionist (new position from the added revenue). Could this be your salon, increasing the sales of day spa supplies? A better way of salon marketing? Day spa marketing? How about increasing traffic to spa resorts with aromatherapy products, health spas, hair salons and definitely your own beauty salon! The options could be like new and returning clients...endless! Get more live info delivered to your RSS reader... http://mogendaviydtechgroup.com/RSS_FEED/hotspotwifi.xml Daviyd Peterson: 10-year consultant, instructor, trainer - helps african american SMBs bridge the digital divide by becoming wireless Small Office Digital Offices (SODO). Free article on Home Wireless Internet Security and other related articles: http://www.mogendaviydtechgroup.com/firewallsmb.htm. See a video where big time firewalls duke it out! **************************************************
MORE RESOURCES:
Entrepreneurialism - Google News |
|
|
|
RELATED ARTICLES
The Fear Factor I recently conducted a lil' survey asking my colleagues what were their biggest fears when thinking about starting a business or running their business. The following are the top three fears that resulted from my survey and some ways to combat them. What Makes An Entrepreneur Tick? It is only natural that when you start a business, you are doing something different than most people. They not only will look at you because you stick out like a sore thumb _ but human nature will cause people to naturally ridicule what you are doing. 10 Ways Entrepreneurs Shoot Themselves In The Foot Entrepreneurs and their businesses have a tendency to ambush themselves when they aren't looking. This affects how much revenue they can generate, how fast their business rises, and even if they survive after the first few years. Financial Strategies for Transitioning from Salaried to Solo 7 Financial Strategies for Transitioning from Salaried to SoloA 40's something woman was talking to me the other day about her growing sense of frustration with "working for someone else" and her longing to "do my own thing, drive my own wagon". But, she said with consternation, "I have family counting on me and a standard of living I don't want to sacrifice. Book Yourself Solid: The Simple Selling Process As a service provider you may not want to think of yourself as a salesperson. You are in the business of helping others and you may not feel comfortable with the sales process. How You Can Earn $1000 A Week Part Time About 6 years ago I started to notice that certain friends of mine had quit their jobs but continued to live very luxurious lifestyles - seemingly without doing very much. I thought they must just be using up their savings until I discovered they were all making a fantastic living by spending just a few hours a week doing something I had never heard of before - "financial spread betting". What Kind of Business Should I Start? It's not uncommon to reach your 30s, 40s or even 50s and still wonder, "What do I want to be when I grow up?" Few people are fortunate enough to be certain of their destinies early on and the rest of us are forced to do some soul searching.The desire to own a business is becoming more common as workers grow more frustrated with the economy and working in corporate America. Entrepreneurship Story; Over Regulation in Franchising Part I Jim and Sally run a successful auto business, which they have built up over two decades and have expanded to three stores and many of their friends keep saying, "You should Franchise." They think about this for about five years read a few books, like "Franchising for Dummies," The "E-Myth", "The Franchising Bible" and many others on the shelves of the new big book store in town with the coffee shop inside. Business Planning for College Students and First-Time Entrepreneurs More and more students, both in undergraduate and graduate institutions, are deciding to launch their own ventures upon graduation rather than taking the traditional route of working for another firm. Likewise, more and more individuals are leaving their jobs to fulfill their entrepreneurial dreams. Determine Your Niche & Be Successful What's a niche?Dictionary.com provides a great, twofold definition:"A situation or activity specially suited to a person's interests, abilities, or nature. Designing a Comprehensive Franchise Company Computer System One of the most important management tools a franchised company needs is a great computer system. The system must integrate with all the franchised outlets and also be able to interface with the Corporate HQ computer system. How to Start a Franchise Franchising InformationFranchise oppotunities are all around us today. You may pop into Starbucks for coffee and then head for lunch at MacDonalds before returning home and ordering your dinner from another local franchise, Pizza Hut. The Visionary Entrepreneur Any success you have in life must begin with a vision. A vision is the ability to see what others cannot see. Are You Ready To Be Your Own Boss? You have this burning desire you want to be on your own. The temptation is so great that you want to quit your job. New Rules Last week I was working with one of my small business clients, a bright and dynamic woman who's passionate about positioning her artisan business for growth. We were talking about her financial picture and forecasting robust sales over the next three years. How Good Is Your Big Idea Q: I want to start my own business. I have tons of business ideas that all sound great to me, but my husband is not so sure. Angel Investors: 7 Online Business Plan Scams and 1 Real Deal We've all seen the hype: "We'll put your plan in front of thousands of investors!" "We'll write you an award-winning online business plan!" "Only $3,000 for thousands of investors to learn about your company!"I cringe every time I see one of these ads. Vultures are preying on honest business people who want to fund their businesses. Identifying the Right Venture Capital Firm Partner Venture capital firms are comprised of individual partners. These partners make investment decisions and typically take a seat on each portfolio company's Board. The Lonely Hat: A Marketing Parable Jones was a typical entrepreneur who worked long hours and wore many hats.The problem was that all the hats screamed for attention. Two Types of Business Plan Executive Summaries Companies seeking capital often ask how long the Executive Summary of their business plan should be. The answer depends upon the use of the summary, mainly determining if 1) it precedes the full business plan, or 2) it will be used as a stand-alone document.
|
 |