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Marketing Information
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For Ongoing Success, Make Marketing a Habit Make Marketing a Must, Not a MaybeWhen business is booming, it's easy to put marketing on the back burner. Why focus attention on getting new customers when you already have all you can handle? The reason is simple: when things slow down, you want to have new clients in the pipeline. What You Must Know When Marketing Your Business Marketing is both an art and a science. Anyone who says differently probably isn't doing very well marketing his or her business. Successful Marketing Through Seminars One of the best ways for potential clients to find out about you and your company is through public speaking. Free seminars attract potential clients. Marketing Gurus : Do You Need One? Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect of even looking at someone as a "guru" is a sin. The Magic of Keep-in-Touch Marketing Yesterday I received a phone call from an acquaintance that I've met once or twice but haven't seen in over a year. She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy. Communication Breakdown - Dont Let It Happen To You Do you have Communication breakdown?How are you communicating with your contacts?We need:Contacts we can send emails to regarding our business opportunities.Contacts we can build up a good working relationship with, similar interests as far as business opportunities go. Marketing Strategy - Whats Your System? Where Do Most of Your Clients Come From?Is it from your marketing and sales system?When I meet people for the first time and they understand that I'm a marketing consultant, I'm frequently asked, "Where do most of your clients come from?" Many times I believe the question is asked innocently enough. But, quite often I feel like the person asking wants to know if I have a magic answer that might work for them. In Sickness And In Health I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work. Market Planning -- Getting the Word Out "There are those who get things done and those who think about getting things done." --Col. Marketing to Hispanics/Latinos A powerful consumer market with annual spending power exceeding $350 billion, Hispanics-or should that be Latinos?-have become the largest minority group in the United States, and a marketplace well-worth looking into and with plenty to see--once you get the labels straight.Is it "Hispanics" or "Latinos"?Hispanics and Latinos have hotly debated that question for years, and apparently, picking one answer over the other means drawing political, social, and generational lines in the sand. Online Mentorship Programs: Cash in on Your Expertise Whether you're a former retail store owner known for your creativity, a championship bridge player, or a psychotherapist with a long current waiting list for openings, if you possess expertise that makes colleagues and aficionados want your pearls of wisdom, you can create a new income stream with an online mentorship program.Such a program charges a fee for people to sit at your feet and learn from you. Network Marketing Is Definitely A Relationship Business Heavily branded websites like amazon.com are household names and carry an implied trust with visitors. 5 Print Ad Essentials! Writing an effective print ad, particularly a classified advertisement, requires that you remember five essential points. Failure to implement these points correctly can cost you much in the way of time lost and a sale missed. Sell More Online By Offering a Big Fat BONUS! I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need!As you know, these programs always offer a huge bonus or multiple bonuses for people who buy. Your Elevator Speech - Have You Updated Yours Recently? Do you have an elevator speech? Does it get people's attention? Do they ask you lots of questions when you tell them what you do?Every great elevator speech needs to answer these key questions:1. Who am I? (introduce yourself)2. Keeping your Business Card visible Famous quotes that keep you thinking.Have you ever listened to a speaker and they say something that you want to make note of and use later? More than likely, you will write it down and then file it away, never to be uttered again. How to Turn Your Promotional Products Expense Into a Profit Center If you use promotional products you probably already know the power of giving away freebies. You may use them to thank current customers, or to give incentives to potential customers. How to Save Time and Achieve More by Creating High-Leverage Marketing Assets The single biggest, non-renewable asset you have is your time. There are only three things you can do with it: waste it, sell it, or invest it. An Example of Understanding Consumer Thinking A church in my community provided me with one of the best examples of understanding the consumer, which I've ever experienced.Once a month a church in my community provides free lunch, open to the public. Marketing Messages: Your 10 Most Important Business Principles As a self-employed professional, you have two basic strategies for your marketing efforts: Writing or Speaking.No matter whether or not you do both of these activities or only one of them, you need to know what messages you want to convey to your audience.
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